What if your profit problem isn’t in your numbers… but in your thinking?

What if your profit problem isn’t in your numbers… but in your thinking?

Here’s the truth:Profit is never just a financial equation.It’s psychological.

It’s shaped by:

🧠 The beliefs you normalize

💬 The conversations you avoid

⚖️ The trade-offs you silently accept

🎯 The patterns you repeat without questioning

For example—

➡️ If you equate loyalty with leadership, you’ll tolerate underperformers too long.

➡️ If you equate busyness with value, you’ll grind harder instead of building leverage.

➡️ If you equate visibility with success, you’ll overspend on branding while ignoring infrastructure.

The spreadsheets may tell you profit is fine.But your psychology is quietly telling a very different story.

That’s why I created The Psychology of Profit™ 

— a framework to help CEOs uncover the hidden scripts silently driving their decisions (and draining their margins).

Because until you interrupt the beliefs behind the numbers, no amount of “more clients” or “more sales” will fix the leak.

👉 So let me ask you:

What belief about profit do you think has cost you the most?

With intention,— Dr. Sakira